MAKING EVERYONE FEEL THE MoMA IS THEIRS BY SPEAKING THE LANGUAGE OF THE PEOPLE
Museums are usually perceived as elitist and classy, which leads people to feel they don’t belong there.
An integrated campaign that uses Yo Momma jokes as a way to bring the MoMA closer to people, letting them know the museum has always been about them.
Because when we speak like everyone, we can talk to everyone.
An integrated campaign that uses yo momma jokes as a way to bring the MoMA closer to people, letting them know the museum has always been about them.
COPYWRITER: Sergio del Hierro
ART DIRECTORS: Victor Mattoni & Elena Casas