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TURNING THE GUNS THAT KILLED IN THE PAST INTO WEAPONS THAT WILL SAVE THE FUTURE

INSIGHT

Around 72 million Americans own weapons to protect their homes, but the reality is that instead of protecting, they put lives at risk.

IDEA

Taking to the oceans American’s need to protect.

An initiative that turns guns, which are taking over 100 Americans lives every day, into weapons that will save the oceans and therefore our own lives

Our weapons

The launch in Twitter

Pop-up stores next to gun stores

Spoofs of NRA merch

CW:  Sergio del Hierro

CW & ART DIRECTORS:  Daniela González & Elena Casas