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INSIGHT
Around 72 million Americans own weapons to protect their homes, but the reality is that instead of protecting, they put lives at risk.
IDEA
Taking to the oceans American’s need to protect.
An initiative that turns guns, which are taking over 100 Americans lives every day, into weapons that will save the oceans and therefore our own lives
CW: Sergio del Hierro
CW & ART DIRECTORS: Daniela González & Elena Casas