THIS TIME OUR MERCH IS ALREADY IN YOUR CLOSET

FACT

The concert merch industry promotes the impulsive buying of unneeded garments. This leads to over 4.6 million t-shirts being sold annually at concerts, which translates to 9600 tons of CO2 emissions. Meanwhile, we don’t wear 50% of our closets.

 

IDEA

A new way of selling fashion that turns any preowned garment into merch just by stamping these with eco inks.

THE MERCH

OUT OF HOME

SOCIAL MEDIA

TOUR TICKETS

COPYWRITERS: Sergio del Hierro & Elena Casas

ART DIRECTOR: Elena Casas