ELENA CASAS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do the Green Thing x Coldplay

—The Conscious Merch

2 D&AD (new blood White & Graphite)

 

1 Clio Award (gold) & 1 shortlist

1 One Show ADC shortlist

Turning pre-owned garments into merch just by putting our stamp on them

The concert merch industry promotes the impulsive buying of unneeded garments. This leads to over 4.6 million t-shirts being sold annually at concerts, which translates to 9600 tons of CO2 emissions. On top of this, we don’t even wear 50% of our closets. 

To address this issue, we collaborated with Coldplay to not sell any merch, but rather turn your old garments into concert merch by stamping them.

Turning pre-owned garments into merch just by putting our stamp on them

The concert merch industry promotes the impulsive buying of unneeded garments (4.6 million t-shirts annually), which means 9600 tons of CO2 emissions. On top of this, we don’t even wear 50% of our closets. 

We collaborated with Coldplay to not sell any merch, but rather turn your old garments into concert merch by stamping them.

—Recognitions

2 D&AD (new blood White & Graphite)

 

1 Clio Awards shortlist

1 One Show ADC shortlist

01—

The Merch

02—

Out Of Home

03—

Social Media

04—

Tour Tickets

COPYWRITERS: Sergio del Hierro & Elena Casas

ART DIRECTOR: Elena Casas

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