The concert merch industry promotes the impulsive buying of unneeded garments. This leads to over 4.6 million t-shirts being sold annually at concerts, which translates to 9600 tons of CO2 emissions. Meanwhile, we don’t wear 50% of our closets.
A new way of selling fashion that turns any preowned garment into merch just by stamping these with eco inks.
COPYWRITERS: Sergio del Hierro & Elena Casas
ART DIRECTOR: Elena Casas