Promoting subtitles through karaoke
Brits don’t watch non English language content on Netflix, and one of the main reasons is that they hate subtitles. But there’s a place where they don’t mind reading these: karaoke.
We promoted subtitles with a collection of karaoke bar’s hits themed to our non-English language content.
—Recognitions
Ad Stars Korea shortlist
Netflix
—KaraokeFLIX
Ad Stars Korea shortlist
Promoting subtitles through karaoke
Brits don’t watch non English language content on Netflix, and one of the main reasons is that they hate subtitles. But there’s a place where they don’t mind reading these: karaoke.
We promoted subtitles with a collection of karaoke bar’s hits themed to our non-English language content.
01—
The platform
02—
The bar experience
03—
Social media filter
COPYWRITER: Sergio del Hierro
ART DIRECTOR: Elena Casas