Promoting subtitles through karaoke

Brits don’t watch non English language content on Netflix, and one of the main reasons is that they hate subtitles. But there’s a place where they don’t mind reading these: karaoke.

We promoted subtitles with a collection of karaoke bar’s hits themed to our non-English language content.

—Recognitions

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Netflix

—KaraokeFLIX

 

Ad Stars Korea shortlist

Promoting subtitles through karaoke

Brits don’t watch non English language content on Netflix, and one of the main reasons is that they hate subtitles. But there’s a place where they don’t mind reading these: karaoke.

We promoted subtitles with a collection of karaoke bar’s hits themed to our non-English language content.

01—

The platform

02—

The bar experience

03—

Social media filter

COPYWRITER: Sergio del Hierro

ART DIRECTOR: Elena Casas