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THE FUTURE STAGE OF HUMAN EVOLUTION: THE FOSSIL FUEL STAGE
INSIGHT
If goverments keep on subsidizing fossil fuels, we’ll end up extinct. Therefore, we -humans- will be an ingredient for the future fossil fuels.
IDEA
Invoking policy makers to take action by showing everybody the future stage of human evolution: the fossil fuel stage – Homo Fossileum Fuelensis.
PLACEMENT AT NATURAL HISTORY MUSEUMS & PUBLIC SPACES
OOH
SOCIAL MEDIA
SIGNED TICKETS WORKING AS PETITIONS
STRATEGIST: Niruban Satchithanandakumar
CREATIVE TEAM: Yash Bhut, Camila Donnapaolo, Hussam Moustapha, Elena Casas
COPYWRITER: Yash Bhut
ART DIRECTOR: Elena Casas