THE FUTURE STAGE OF HUMAN EVOLUTION: THE FOSSIL FUEL STAGE

INSIGHT

If goverments keep on subsidizing fossil fuels, we’ll end up extinct. Therefore, we -humans- will be an ingredient for the future fossil fuels.

IDEA

Invoking policy makers to take action by showing everybody the future stage of human evolution: the fossil fuel stage – Homo Fossileum Fuelensis.

Placement at natural history museums & public spaces

OOH

Social media

Signed tickets doubled as petitions

STRATEGIST: Niruban Satchithanandakumar

CREATIVE TEAM: Yash Bhut, Camila Donnapaolo, Hussam Moustapha, Elena Casas

COPYWRITER: Yash Bhut

ART DIRECTOR: Elena Casas