Role: Creative art director & copywriter
Recognitions:
Clio Awards. Gold
White pencil D&AD new blood
Graphite pencil D&AD new blood
Clio Awards shortlist
One Show Young Ones ADC shortlist
Coldplay x Do The Green Thing. 2022
Merch doesn’t have to be new garments. Any old thing can be turned into new merch just by stamping it.
The concert merch industry promotes the impulsive buying of unneeded garments. This leads to over 4.6 million t-shirts being sold annually at concerts, which translates to 9600 tons of CO2 emissions. On top of this, we don’t even wear 50% of our closets.
To address this issue, we collaborated with Coldplay to not sell any merch, but rather turn your old garments into concert merch by stamping them.
Credits
Sergio del Hierro & Elena Casas.
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Sergio del Hierro & Elena Casas.
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