Role: Creative art director
Agency: Grey global
Make every rainbow count (Coca Cola) Europe, 2023
TURNING OTHER BRAND’S RAINBOW WASHING INTO RAINBOW SUPPORTING
When Pride arrives, many brands dress with the rainbow flag. What originally gave visibility to the LGBTQ+ community, has turned into rainbow washing: a one-month switch with marketing purposes that doesn’t actually help the community.
Coca-Cola wanted to make a difference and give real support. So we decided to let people turn every rainbow flag out there into a real donation to LGBTQ+ associations that fight for inclusiveness.
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Credits
Global CCO: Laura Visco. ACDs: Manu Castillo, Enrique Torguet. AD & CW: Rodrigo Domínguez, Elena Hernández, Elena Casas.
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Global CCO: Laura Visco. ACDs: Manu Castillo, Enrique Torguet. AD & CW: Rodrigo Domínguez, Elena Hernández, Elena Casas.
← GO BACK TO MENU