THE LOST BLACK LEGACY IS BACK WITH OUR RE-EDITIONS
BACKGROUND
Around the 40s, racism led original songs from black artists to be completely changed and sung by white artists just to conform to the white audience. This is considered “whitewashing”
IDEA
Re-editions of the original songs that will be performed by emerging black artists to bring back the lost black legacy.
Out of home
Online and social media
In-store experience
COPYWRITERS & ART DIRECTORS: Daniela González & Elena Casas