Bang & Olufsen

—Backwashed Songs

One Show Young Ones merit

One Show ADC merit

New York Festivals finalist

Ad Stars Korea crystal award

Bringing back the lost black legacy with our re-editions

Around the 40s, racism led original songs from black artists to be completely changed and sung by white artists just to conform to the white audience. This is considered “whitewashing” and very popular songs like «Louie Louie», «Tutti Frutti» or «Surfin’ USA» are a product of it.

We created a series of re-editions of the original songs performed by emerging black artists to bring back the lost black legacy.

Bringing back the lost black legacy with our re-editions

Around the 40s, racism led original songs from black artists to be completely changed and sung by white artists just to conform to the white audience. This is considered “whitewashing” and very popular songs like «Louie Louie», «Tutti Frutti» or «Surfin’ USA» are a product of it.

We created a series of re-editions of the original songs performed by emerging black artists to bring back the lost black legacy.

—Recognitions

One Show Young Ones merit

One Show ADC merit

New York Festivals finalist

Ad Stars Korea crystal award

01—

Out of home

02—

Online and social media

03—

In-store experience

COPYWRITERS & ART DIRECTORS: Daniela González & Elena Casas