Role: Creative art director & copywriter
Recognitions:
One Show ADC merit
One Show Young Ones merit
New York festivals finalist
Ad stars Korea crystal award
Backwashed songs (Bang and Olufsen) 2022
Around the 40s, racism led original songs from black artists to be completely changed and sung by white artists just to conform to the white audience. This is considered “whitewashing” and very popular songs like «Louie Louie», «Tutti Frutti» or «Surfin’ USA» are a product of it.
To showcase the quality sound of Bang and Olufsen speakers, we created re-editions of these songs performed by emerging black artists to bring back the lost afroamerican sounds that these originally had. In the stores, visitors appreciated the African American sounds we brought back through a series of events and listening parties.
Out of home
Store experience
Credits
Daniela González & Elena Casas.
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Daniela González & Elena Casas.
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